a few rules to write by
¶ Clear writing is clear thinking.
¶ Don't write Writing.
¶ KISS— Keep It Simple, Stupid.
¶ Always keep the reader in mind. Never leave him or her thinking,"What the heck does that mean?"
¶ Proof your work. Twice.
¶ Ask yourself: Can I say it better?
¶ “God is in the details” and "Less is more." Mies van der Rohe, a leader of Modern architecture, didn't have writing in mind when he came up with these aphorisms Barcelona in 1929. Nonetheless, it couldn't be truer.
¶ “Very,” “important,” “nice,” “really,” "interesting," and their brethren are adjectives that say absolutely nothing.
¶ Clichés are Satan’s spoor.
¶ Redundancy belongs in the Department of the Redundancy Department.
¶ The unabridged Oxford English Dictionary, which takes up more than half a library shelf, contains 250,000 distinct words in current use in the English language. Surely you can find synonyms for “awesome,” “dude,” and “sa-weet" when you speak, not to mention strong verbs and bright adjectives when you write.
¶ Check your facts. Check your facts. Check your facts.
¶ Never, ever trust information you find on the Web.